Driven by the transformative potential of technology, I've dedicated my career to bridging cutting-edge technologies like AI, AR/VR, and BCI with real-world solutions.

As a seasoned product leader, user researcher, and strategic planning specialist, I aim to craft a future where HCI and AI seamlessly empower individuals with actionable insights into their health, emotions, and cognitive performance.


My commitment lies in driving innovation at the intersection of technology and user-centric solutions.
If you have any specific areas you'd like to explore or discuss further, feel free to reach out!

Professional Experience

  • | Oct. 2016 - Nov. 2022

    Looxid Labs is an award-winning startup working at the cutting-edge intersection of biometric data-driven digital health platform, VR/AR and the Metaverse, alongside wearable biosensors.

    Key Roles:

    • Provided over six years of product leadership in the areas of AI, VR/AR, the Metaverse and bio-signal analytics.

    • Duties included developing product pipelines by combining hardware with software applications and collaborating with external stakeholders to complete several feasibility studies.

    • Helped build three series of wearable brain-computer interface products by collaborating with engineers, research scientists, designers, and a manufacturing team.

    • A proven track record of accelerating a seed stage startup’s growth from founding to late-stage funding by crafting strategic product roadmaps from conception to execution.

    Recognitions:

    • The CES 2022 Innovation Award in Health&Wellness

    • A selected presenter at the Plug and Play accelerator 2021

    • A finalist spot at Real-Time Live | Siggraph 2020 (Presenter)

    • “Top 50” startup finalist for the SXSW Pitch 2020

    • Facebook Accelerator Seoul 2020

    • CES 2018 Best of Innovation Award in VR/AR

    • The Startup Battlefield | TechCrunch Disrupt 2017

  • | Aug. 2012 - Sept. 2016

    Ketchum is an award-winning global communications consultancy, offering marketing, branding, and corporate communications services.

    Key roles:

    • Worked with local and global technology companies to provide data-driven public relations and end-to-end marketing strategies such as actionable insights for lead conversion and customer acquisition.

    • Duties included creating external facing corporate campaigns, collaborating with cross-functional teams and senior management including senior executives and engineers.

    • Followed marketing team leads to statistically measure quantitative and qualitative success.

    • Major clients included: IBM, NVIDIA, Analog Devices Inc., BAND, Karcher, GS Caltex, etc.

Education

  • Daejeon, Korea | Feb.2011

    Research areas include psychology and neural mechanisms of human decision-making.

    Thesis:

    “Neural Correlates of Bad News Management: Heterogeneous Effect of Cause-related Marketing on Corporate Crises.”

    • Selected and presented at 2012 NeuroPsychoEconomic Conference.

    • Presented at 2010 Society for Neuroscience

  • Daejeon, Korea | Feb.2008

    • Full tuition scholarship, Korea Science and Engineering Foundation (KOSEF), annually $3,500

    • Exchange Student Scholarship, KAIST International Relations Team, 4,000 Euros

Honors & Awards

  • CES 2022 Innovation Award (link)

    Anna spearheaded the application process for the CES Innovation Award program, taking charge of defining the product vision, strategy, and roadmap. She demonstrated her comprehensive skill set by single-handedly crafting all product narratives, concepts, technical documentation, and press releases.

    In addition, Anna showcased her creative prowess by exclusively designing all homepage contents and compositions. Her multifaceted contributions were integral to the success of the award application.

  • 2020 SXSW Pitch (link)

    Anna orchestrated the complete application for the SXSW Pitch competition, meticulously drafting both the presentation materials and script on behalf of the CEO of Looxid Labs.

    Additionally, Anna took the initiative to conduct an interview with a journalist, representing the CEO of Looxid Labs. Anna’s proactive involvement ensured a cohesive and compelling representation of her company in these crucial contexts.

  • 2019 Golden Bridge Awards (link)

    Anna played a pivotal role in crafting all the contents for the call for entries, shaping the concept with precision and creativity.

    Her contribution ensured a compelling and comprehensive representation of Looxid’s entry, showcasing the essence of its innovation.

  • CES 2018 Best of Innovation Award (link)

    Anna played a key role in crafting essential contents, including product synopses and technical writing, for the startup’s entry.

    Additionally, Anna conducted various interviews with media contacts, contributing to the comprehensive marketing strategy and effective communication of LooxidVR.

  • 2017 TechCrunch Battlefield (link)

    Anna took on the responsibility of creating and managing all aspects of the presentation material, script, product demo, and conducted interviews with journalists.

  • As a selected presenter, Anna introduced a novel approach to cell-based technology for influenza vaccine production to patent professionals from the Korean Intellectual Property office, winning the 3rd place award.

  • Dream it.

  • Communicate it.

  • Test it.

  • Sell it.